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“In 1939 Alex steinweiss invented the album artwork. Before he came up with the idea, records didn’t have any artwork, just a brown dust cover. The first album he illustrated made 800% more profit, it added value to the record and soon enough became an integral part of the culture of music. With the transition to MP3’s we lost the album, we lost the artwork, we were left with the cover and a tracklist. It’s about time we change that.”

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This is the starting point of a new social platform, Whitestone, just for interactive music experiences. We all know the old music industry is dead and replaces itself with various forms of interaction through web. Apple music, spotify, bandcamp and many more music systems offer different approaches for artist – fan relationship. Whitestone claims that we individuals can take action without involving large companies and their ignorant policies towards the artist.

“We all heard the stories and frustration of artists about the current situation of the music industry. We believe that by crowdfunding Whitestone and keeping it away from venture capital and major label ownership we can build an honest, sustainable marketplace we will all want to be part of. We are launching our Kickstarter campaign on Sunday 30th of August, join us to make this a reality!”

Lets see what Whitestone evolve into 🙂

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